Transforming point-of-sale into a seamless, all-in-one system built for hospitality.

Crunch needed a brand and website that matched the clarity of its product. My role was to create an identity and digital presence that communicate simplicity, confidence, and speed without losing personality. The brand system included a sharp, modern wordmark, a vivid colour palette to stand out in a crowded category, and a grid-based design language made for consistency and growth. On the website, I translated this identity into a seamless experience—clear navigation, engaging product storytelling, and layouts designed to showcase features with impact while keeping the user journey intuitive. Every design decision, from typography to interaction, reflected Crunch’s core promise: a POS system that works with restaurants, not against them. The result is a brand and website that cut through the sameness of the category with confidence. Crunch now feels like a restaurant companion, not just another piece of tech—bold, practical, and unmistakably human. Both the identity and the website set the stage for stronger recognition, adoption, and growth.