Redesigning a plant-based takeaway experience to be as fresh and seamless as the food itself.

description

I worked with DabbaDrop on a redesign of their website, focusing on improving the user experience of the purchase flow. The goal was to make ordering simpler, faster, and more enjoyable while bringing their sustainable brand story to the forefront. The redesign created a smoother, more intuitive purchase experience that reflects DabbaDrop’s sustainable values, helping them strengthen their connection with customers and encourage repeat orders.

role

UI Design

UX Design

Visual Design

Wireframing

Design System

Human-Centered Design

Journey Mapping

A/B Testing

industry

Food & Beverage

location

London, United Kingdom