Brewing a Brand with Bite: Reimagining DROOL as a Bold, Modern Coffee Bar Experience.

I partnered with DROOL, a new coffee barista bar, to shape a brand identity that translates its playful name and elevated coffee culture into a cohesive, modern presence. The project centered on balancing edge with refinement—creating a world where energy, craft, and community live side by side. We built a visual system that leaned into expressive typography, rich yet approachable color palettes, and tactile graphic cues that evoke the sensory rituals of coffee. From brand foundations to the physical bar experience, every element was designed to feel vibrant, distinctive, and memorable. The result positions DROOL not just as a coffee spot, but as a lifestyle anchor—a place where bold design meets everyday ritual.